Strategic Partnership · Kelin Electric
A platform for technology sovereignty.
Masar Al Rowad and Kelin Electric are aligning global electrical manufacturing expertise with Saudi industrial scale.
Split-Engine Strategy
Designed globally. Industrialized in the Kingdom.
The joint venture targets localized production of advanced power equipment, supported by adapted R&D, controlled processes, technical training and a supply chain built for the requirements of Saudi utilities and industrial operators.
Joint Venture Objectives
From imported equipment to enduring capability.
Manufacturing
Advanced switchgear assembly, process control and quality systems.
R&D
Product adaptation for Saudi grid codes, climate and lifecycle requirements.
Technology Transfer
Structured engineering, production and service knowledge embedded locally.
Global Presence
International references combined with in-Kingdom responsiveness.
Localization
Saudi talent, suppliers and manufacturing capacity at the center.
National Benefit
Supply resilience, skilled employment and export-ready capability.
