
Masar Alrowad Co. Ltd. — Saudi Arabia
POWER EPC &
INFRASTRUCTURE
SOLUTIONS
A Saudi company based in Jeddah, providing power EPC, substations, transmission, distribution, renewable energy integration and energy storage — combining deep local-market capabilities with the verified engineering, manufacturing and EPC experience of our strategic technical partner, KE Electric.
Market Presence
Technical Partner
Field Experience
Vision Alignment
Who We Are
A Saudi platform for energy and infrastructure opportunity
Masar Alrowad supports international and local partners entering the Saudi power and infrastructure sector — from opportunity development and stakeholder engagement to tender coordination and local project delivery.

Core Capabilities
What Masar Alrowad brings to every partnership
Local capabilities that make international technical expertise deployable in the Saudi market.
Market Entry and Business Development
Guiding international companies through entry into the Saudi energy and infrastructure market, from initial positioning to opportunity capture.
Energy and Infrastructure Opportunity Development
Identifying and developing opportunities across power, industrial and utility sectors aligned with national growth priorities.
Strategic Partnerships
Structuring and managing long-term strategic partnerships that combine local presence with international technical capability.
Our Services
Power EPC and infrastructure solutions
Explore our full range of solutions for Saudi Arabia — each with clear attribution between Masar Alrowad's local coordination and KE Electric's technical delivery.
Power & EPC Solutions
Combined solution offering for Saudi power and infrastructure projects.
02Substation EPC
Substation engineering, procurement and construction.
03Transmission & Distribution
Grid upgrade, distribution automation and smart metering.
04GIS & AIS Substations
Gas-insulated and air-insulated substation solutions.
05Renewable Energy
Solar and wind power EPC and grid integration.
06Energy Storage
Battery energy storage systems for grid resilience.
07Testing & Commissioning
ISO/IEC 17025-accredited laboratory testing.
08Manufacturing & Technology
KE Electric production facility and product lines.
09Saudi Localization
Local-content development and Vision 2030 alignment.

Strategic Technical & Manufacturing Partnership
Local strength.
Global technical expertise.
Masar Alrowad leads Saudi-market engagement, business development and local coordination. Our strategic technical partner, KE Electric, contributes verified engineering, manufacturing and EPC experience — while Masar Alrowad remains the principal Saudi platform for clients and partners.
Asset Size
2023 Turnover
Manufacturing Footprint
R&D Engineers
Patent Inventors
Technical Partner Experience
Selected EPC and Power Infrastructure Experience of Our Technical Partner
A sample of KE Electric's verified project record in substations, transmission and distribution, renewable energy and grid automation.
2022 Beijing Winter Olympic Games — Power Supply
China
Power supply delivery for the Olympic Winter Games, including the Olympic Village Solar + EV charging + battery storage system.
Delivered by KE Electric, Masar Alrowad's Strategic Technical and Manufacturing Partner
XiongAn New Area — Power Supply EPC Service
China
Power supply EPC service for one of China's flagship national new-area developments.
Delivered by KE Electric, Masar Alrowad's Strategic Technical and Manufacturing Partner
Cote d'Ivoire Hydropower Plant — 220kV Substation
Cote d'Ivoire
Substation automation for the Gribo-Popoli hydropower plant, supplied to EPC contractor PowerChina.
Delivered by KE Electric, Masar Alrowad's Strategic Technical and Manufacturing Partner
Sectors
Target sectors for energy and infrastructure opportunity
Power Transmission
High and medium-voltage transmission systems and substation infrastructure.
Power Distribution
Distribution networks, switchgear, ring main units and smart distribution equipment.
Substations
GIS and AIS substation solutions across multiple voltage levels.
Renewable Energy
Solar power generation, EPC delivery, and grid integration of renewable assets.
Energy Storage
Battery energy storage systems for grid resilience and micro-grid applications.
Smart Grids
Smart metering, distribution automation, and digital energy management platforms.
Industrial Infrastructure
Electrical systems and equipment supporting industrial and utility facilities.
Utilities
Grid upgrade and modernization programs for national and municipal utilities.
Water Infrastructure
Electrical and substation equipment supporting water tunnel and water infrastructure projects.
Vision 2030

